Atelier Jérôme Knebusch
Mainzer Landstraße 105
60329 Frankfurt am Main
jk [at] jeromeknebusch.net
+49 69 15 61 60 23

Of all the title fonts from the Klingspor type foundry, Neuland was probably the most frequently used abroad. But how was it produced? A letter Koch sent to Ernst Kellner in 1922 raises more questions than it answers, and designers have speculated for nearly half a century about whether Koch really cut the hallmarks without any preparation. Dan Reynolds has examined the various sources; Edvinas Žukauskas and Jérôme Knebusch have digitised the different sizes for the first time. The essay Making Neuland and the typeface Koch Grotesk were published by Poem for Neuland’s centenary in 2023. Conference held at ENSAD Nancy, 28 November 2023. It was recorded, link below.

Title
Making/Remaking Neuland
Date
2023
Type
Research
Client
École nationale supérieure d'art et design Nancy
Place
Nancy
Material
Conference
Video
ENSAD Nancy 2023

Making/Remaking Neuland, conference, ENSAD Nancy, w/ Dan Reynolds & Edvinas Žukauskas, 2023.

Brave New World Order catalogue, exhibition held 2021 at Rotondes, Casino Luxembourg – Forum d'art contemporain. The exhibition was entirely photographed so that the catalogue resembles a guided tour. Shorter, white info sheets come next to the photographs to identify the artworks. Three bookmarks permit multiple entries and reflect the black identity lines. The dust jacket once unfolded presents the exhibition poster. The books uses the custom design of a typefaces in two styles. More information on the project on its dedicated website, also designed (link below).

Title
Triennale Jeune Création
Date
2021
Type
Editorial design
Client
Rotondes, Casino Luxembourg
Place
Luxembourg City
Material
Catalogue
Publisher
Rotondes, Luxembourg & Casino Luxembourg – Forum d’art contemporain, Luxembourg
Editors
Kevin Muhlen, Marc Scozzai
Translation
Patrick Kremer
Photography
Andrés Lejona
Format
20x30 cm
Papers
Fedrigoni Arena Extra-White Smooth, Sirio Black, Bruno & Perla, Symbol Freelife Matt Plus
Pages
292
Printing
Cassochrome, Waregem
Binding
Soft cover, dust jacket, perfect binding
Website
bravenewworldorder.lu
Copies
700
ISBN
978−2−919790−20−3

Brave New World Order, Rotondes, Casino Luxembourg – Forum d'art contemporain, 2021.

One week workshop at Hochschule Mainz with Bachelor students. Design of a full digital alphabet with predefined geometric modules.

Title
Learning from Albers
Date
2017
Type
Education
Client
Hochschule Mainz
Place
Mainz
Material
Workshop

Learning from Albers, Hochschule Mainz, 2017.

Zainer’s Gotico-Antiqua, Hochschule & Stadtbibliothek Aachen, 2017.

One week workshop with Bachelor students. Design of a digital alphabet where capitals and minuscules have a distinctive different drawing.

Title
Two types in one
Date
2019
Type
Education
Client
Hochschule Aachen
Place
Aachen
Material
Workshop

Two types in one, Hochschule Aachen, 2019.

Durandus, Hochschule Mainz, Gutenberg Museum, 2016.

Visual identity and design of the Brave New World Order – Triennale Jeune Création website. The young art triennale is a major event for emerging artists from Luxembourg and the Greater Region. The website showcases 40 artists and a forum, initiated during the Covid pandemic which delayed the exhibition for one year. Each artist could login and update his profile. The starting page is randomly customized, displaying each time in another order the black and white identity drawings. The identity integrated the custom design of a typefaces in two styles.

Title
Triennale Jeune Création
Date
2020–2021
Type
Visual identity, Editorial design
Client
Rotondes, Casino Luxembourg
Place
Luxembourg City
Material
Website
Website
bravenewworldorder.lu
Co-design & development
Thomas Bouville

Brave New World Order – Triennale Jeune création, Rotondes, Casino Luxembourg – Forum d'art contemporain, 2020-2021, w/ Thomas Bouville.

The Musée d'Orsay is dedicated to artistic expression from the period 1848–1914. With an annual attendance of 3.5 million visitors, it stands as one of the world’s most prestigious cultural institutions. Its complete visual identity overhaul, undertaken by the Paris-based graphic design studio Zoo, offers a contemporary interpretation of the museum’s artistic legacy by establishing a clear, readable, and engaging visual language. As part of this redesign, an exclusive typeface was created in two styles. This typeface is a modern reinterpretation of the typographic developments of La Belle Époque, channeling the vitality of the era to which the Musée d'Orsay is devoted. The roman style presents a distilled interpretation of the 19th-century French Elzévir genre, while the italic revives the Coulée Italique Elzévirienne, originally cast by the Parisian foundry Beaudoire & Fils. The italic also features a set of swash capitals. Both styles were drawn by Rafael Ribas, with advisory, mastering, and production by Jérôme Knebusch. Some images are excerpted from the 2023/2024 program, where the typeface is paired with Antique Legacy.

Title
Orsay Elzévir
Date
2023
Type
Type design
Client
Musée d'Orsay
Place
Paris
Material
Custom typeface
Type design
Rafael Ribas
Art direction, graphic design
Zoo designer graphiques, Paris
Advisory, production
Jérôme Knebusch
Photography
Victor & Arthur Brun

Orsay Elzévir, custom typeface, Musée d'Orsay, Paris, 2023. Advisory & production for zoo, designers graphiques / Rafael Ribas.

Espace Typographie, École supérieure d'art, Metz, 2009.

Schriftgestaltung: zwischen Leserlichkeit und Ausdruck, Hochschule Darmstadt, 2016.

Of the display typefaces Rudolf Koch designed, Neuland may have received the most use abroad. But how was it made? A 1922 letter Koch sent to Ernst Kellner provides more questions than answers, and designers have speculated for almost half a century about whether Koch really cut its punches without any preparation. Dan Reynolds’s essay reviews these textual sources, comparing them with surviving process material preserved in the Klingspor Museum and elsewhere. Written by Dan Reynolds and edited by Alice Savoie and Jérôme Knebusch in the Poem Pamphlet series.

Title
Making Neuland
Date
2023
Type
Editorial design
Client
Poem
Place
Frankfurt am Main
Material
Pamphlet
Publisher
Poem

Making Neuland, Dan Reynolds, Poem, Frankfurt am Main, 2023.

Yona Friedman. La création, Centre d'art contemporain – La synagogue de Delme, 2009.

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